Planana

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Happy Halloween from the streets of Hollywood! Silly string is a highly dangerous weapon and not to be taken lightly.

Found outside our office today.

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Celebrate Halloween with DigitalLA at http://planana.com/DigitalBOO

Costume contest:
- Best Internet celebrity (Mark Zuckerberg, Kim Kardashian, iJustine, etc.)
- Best Meme / Viral Video (Psy, cat, honey badger, etc.)
- Best Social Media I

nspired (Twitter, Facebook, YouTube)
- Best Tech / Gadget Inspired (iPhone, apps, etc.)
- Best Digital Movie Star (Optimus, Puss in Boots, Kung Fu Panda)
- Best Video Game Star (Mario, Modern Warfare, Lara Croft, Halo)

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26 highly debatable costumes for kids this Halloween.

http://www.huffingtonpost.com/2012/10/15/the-most-inappropriate-kids-halloween-costumes-photos_n_1967382.html?utm_hp_ref=parents&ir=Parents#slide=1588374

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Awesome pumpkin sculptures that will blow your mind. Carving any pumpkins yourself? Send it to hello@planana.com and we’ll post the best ones!

http://www.mymodernmet.com/profiles/blogs/villafane-studios-creative-pumpkin-carvings?utm_medium=referral&utm_source=pulsenews

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A part of Coke’s Open Happiness project, this little stunt gave out a brand new pair of shoes for those who instagramed their current shoes, added #aldo, and rang a bell in the middle of the street.

http://mashable.com/2012/10/22/aldo-instagram-shoes-israel-video/

Check out the video link to watch the whole thing!

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Vending machine gives out free cokes if you dance. Creative, engaging, and overall just plain awesome!

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Pepsi spending more on advertising, and focusing on digital!

“From a brand perspective, we continue to increase the level of the effectiveness of our advertising through our global campaigns by directing more of our spending to consumer-facing media,” saidPepsiCo CEO Indra Nooyi, while cautioning that it typically takes a year for those types of investments to really bear fruit. Ms. Nooyi said the company will provide an update on brand equity scores when it reports fourth-quarter results.

Ms. Nooyi also said the company is making sure advertising money that had been handled by its bottling partners and joint-venture partners is “being deployed the right way.” In reporting its second quarter results, PepsiCo said media spending jumped more than 40% in the U.S. during the second quarter, and more than 30% year-to-date.

“The fact we are doing a 360-degree activation, not just spending money on television advertising but in the digital world, executing better, doing the right promotions, all of that we are seeing is beginning to drive the brand equity scores into positive territory,” Ms. Nooyi said.

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The world’s first zombie marathon. At the start of the race you’re given flags. If the zombies catch you and take all of them you’ll be turned into one of them. Looks epic.

SoCal register here: http://www.runforyourlives.com/socal-sunday-registration/

This trailer is worth watching:
http://www.youtube.com/watch?v=eKEVbC0GiUg&feature=share&list=UUdf_crJj8PbJL0lXf47LC1g